Body Spray Machismo and Superficiality

In the Philippines, one of the latest products being peddled on TV is the new Axe Apollo body spray. Don’t get me wrong here. I’m not reviewing the body spray. I could care less with all that machismo and chauvinism that is so appealing to many men in Filipino society. The reason why I’m talking about this is because of the fact that the said TV ad sums up the value system of contemporary society: image over substance.

The gist of the TV ad is this: Some hero-type fireman hunk rescues this pretty lady from a blazing inferno. Instead of the usual gratitude that such an act would merit, we then find out that the woman runs toward this guy wearing a space suit in the middle of the city.

Now, here’s some food for thought. What is it exactly that this silly astronaut suited guy (we don’t even know if he’s a real astronaut!) do to get that shallow woman running after him? Unless astronaut guy was married to that shallow girl, I can’t see any reason why this whore would run up to him. What he just did was perform that slow cliche walk and look “cool”. What a load of crap! Is that how you’re supposed to be thankful to the person who has saved your life? The shallowness of it all is sickening!

This TV ad teaches a fact in postmodern society: Image is more valuable than talent or character. They say, “To see is to believe,” even if it does not have any substance. This is what, unfortunately, TV is trying to teach children today: looking “good” or “hot” or “cool”, whatever it may be, is more important than your skills, talents and character. It is the complete opposite of what the Lord values. Once more, this TV ad reinforces the fact that man looks outward rather than inward.

The passage in 1 Samuel 16:7 reads, “But the Lord said to Samuel, ‘Do not consider his appearance or his height, for I have rejected him. The Lord does not look at the things people look at. People look at the outward appearance, but the Lord looks at the heart.” How I hope that people would keep such words to heart and reject man’s empty value system based on superficiality.

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